Digital Transformation in Business Management: Leveraging Technology for Competitive Advantage

Abstract

Digital transformation has become imperative for businesses seeking to stay competitive in today's rapidly evolving digital landscape. This paper explores how organizations can leverage technology to achieve a sustainable competitive advantage. It discusses the key components of digital transformation, including data analytics, artificial intelligence, cloud computing, and automation, and examines their impact on business operations, customer experiences, and strategic decision-making. The paper also highlights challenges and best practices in implementing digital transformation initiatives and provides insights into how businesses can navigate the complexities of digital disruption to drive innovation and growth.