Entrepreneurial Mindset: Cultivating Innovation and Creativity in Business Management

Abstract

This paper explores the concept of the entrepreneurial mindset and its significance in cultivating innovation and creativity within business management. It examines the characteristics and behaviors associated with an entrepreneurial mindset and discuss how organizations can foster and nurture this mindset among their employees. By synthesizing existing literature and case studies, the paper highlights the importance of embracing entrepreneurial thinking in today's dynamic business environment to drive growth, competitiveness, and sustainability.